Tuesday, 19 May 2015

The other side of Cannes: film markets

While most people see Cannes or Berlin as posh festivals where a bunch of stars drink champagne and rub their feet on a prestigious red carpet, there is also a whole other side that is mostly known to industry professionals: film markets.

Getting a film made and seen is not only a creative process involving preparation, shooting and post-production. It's also a business, as is evident when you walk the corridors of one of the major film markets. There are only a fistful of them: Berlin EFM (European Film Market) in February, Cannes in May, the Los Angeles AFM (American Film Market) in November, and a few others in Hong Kong, Dubai, and now in Montreal and Bruxelles for horror and fantasy movies.

The innocent passersby will have a hard time sorting out which film is already completed (and sometimes available in some territories), and which film is still only a title and a poster, waiting for filming or still looking for funding. A quick look at the projects reveals that even today, 40 years after the release of Jaws, there is still an incredible amount of love for shark movies: Sharknado comes to mind, of course, but the market also bears titles such as Sky Sharks, Sharktopus, Atomic Shark, 2-Headed Shark Attack, 3-Headed Shark Attack or even the incredible Raiders of the Lost Shark. If you don't have sharks in the film, you probably should attach a strategic actor to your cast: Steven Seagal and Dolph Lundgren are still incredibly popular on an international level, as are Gary Daniels, Eric Robert, Danny Trejo and Michael Madsen. Of course, having a film with both Dolph Lundgren and a shark is a double win, as the producers of Shark Lake obviously know.

In a market overflooded with very low budget movies and prefinanced action flicks, it is really hard to secure funding for an ambitious movie like Sherlock Holmes vs Frankenstein. Until there's a strategic name on the poster, or an indisputable wave of interest for the project, our film remains one of the many posters waiting in line for money. In order to speed things up, we will be running a big crowdfunding campaign starting next Monday, to raise 25,000€ and begin filming a few scenes. If we can pull off this stunt, the rest of the budget will be much easier to assemble – and you will finally get to see Shane Briant, Clement von Franckenstein and a few other familiar faces in an exciting gothic mystery.

Join the effort on Indiegogo next week if you want to watch Sherlock Holmes vs Frankenstein in the near future and see your name in the credits!

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